No Need to Match (Perfectly)

11th April

On my last few trips to Europe and while checking out European street style photos on the blog The Sartorialist, I realized that there is something very refreshing and inspiring about the way many Europeans use color in their dress.

European's don't always match

Nicely non-matching: grey tee, light blue button-down, pink and black cardigan, and purple backpack.

Palettes are often more complex and subtle. Pieces of an outfit don’t always perfectly match. Creativity and experimentation are rampant!

In the U.S. we might only see this degree of adventurousness in combining colors during New York Fashion Week – and maybe in L.A. on occasion.

L.A. dress is generally bold

Rodeo Drive, Beverly Hills during the last New York Fashion Week

Notice on the Londoner pictured below, for example, how a lavender and olive green scarf mysteriously coordinates (well!) with grey, black, and burgundy plaid trousers and flats which seem to have more of a purplish tone than burgundy.

No need to match colors

I’ve observed that earth tones and murkier shades – rather than “clean” ones – are used more often in London than in other fashion capitals.

Victoria and Albert Museum

Victoria and Albert Museum, London

No need to match colors


I have a theory that our color choices in clothing are directly inspired by our environment. Examples of this are the popularity of desert colors in areas like Arizona and New Mexico and the ubiquity of green clothing in Washington, the “evergreen state”.

Kensington Garden in London, like the style of many a Londoner, exhibits a subtle, subdued elegance…

Kensington Gardens
…while Shoreditch reflects an inspiring integration of the brightly-colored new with a more somber-toned old…

Shorditch graffiti

Interesting graffiti in Shoreditch, London

…not unlike this woman’s outfit in which earthy and brighter tones co-exist.

No need to match colors

You may recall this woman from our spring dressing post. London

Another theory I have to explain these daring color combos is that in Europe people typically put more thought and effort into dressing. More care is put into the way garments are made and how they fit, for example, and dressing more artfully seems to be valued over basic comfort.

Last fall, I enjoyed this look in which colors were coordinated in a less-than-obvious fashion.

No need to match colors

Venice, Italy

It was the same with these two original looks in Milan.

European command of color

I can’t help but wonder, when I see so much more creative play with color in Europe, if it is due to a philosophy of buying fewer pieces of higher quality, a common practice in Italy and France. I’m relieved to know this is true even with the proliferation of fast fashion. And so women are encouraged to get creative with what they already own.

And when they do match colors, they often seem to give considerable thought to things like proportion as well as flattering and/or artistic lines.

European command of color


Regardless of the reasons for Europeans not matching or matching brilliantly, it is always a treat for me to see women anywhere whose street style is artful and who boldly express themselves through play with color, texture, and pattern. I hope these looks have inspired you as much as they have me!

XO, Janea




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8 responses to “No Need to Match (Perfectly)”

  1. These inspirational ideas are really really nice 🙂 xxx Ilaria

    Street Formal Chic Style (In ufficio a ritmo urban)

  2. Cristina says:

    Oh my gosh, that last look from London is so chic & effortless! I’m a firm believer in not matching too much (it just ends up seeming too forced when matching happens), although it’s sometimes difficult to “non” match with coherence. However, when done right, it looks brilliant! xo Cristina

  3. Rena says:

    Non-matching can be so challenging, I know 🙂
    xx from Bavaria/Germany, Rena

  4. Gemma says:

    I like all these looks, I don’t like things too matchy either. Gemma x


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